complydog
full rebrand, website, and product design to move complydog upmarket toward enterprise.
ComplyDog came to us with a clear goal. They didn't want to be a scrappy indie-hacker project anymore. They wanted to reposition as a serious enterprise compliance platform. The product was already strong. The brand, the website, and the product experience were not carrying the new audience.
We took on the full rebrand, a new website, the product redesign, and the GDPR portal that ComplyDog's customers share with their own customers. Four engagements, one studio.
Branding
We built ComplyDog a new identity from the ground up. The mark is uniform and symmetric, designed to feel quietly serious without trying too hard. We paired it with a serif type system that carries authority without reading old, a custom imagery style with halftone treatment, and a set of textures and patterns that give the brand personality where most enterprise compliance brands feel sterile.
before / after
brand imagery style across web and product
patterns and textures for warmth and personality
The full brand guideline runs to 56 pages. Delivered in Figma, Figma Slides, and PDF.
We also designed social assets and a set of GDPR badges. The badges are the most interesting part. ComplyDog's customers embed them in their own site footers as a compliance signal. Each badge links back to ComplyDog. Every customer becomes a distribution channel. Every customer becomes a distribution channel. That's the badge's real job.
gdpr badges for ComplyDog's customers to embed on their own sites.
Website
A full website redesign and build, on top of the new brand.
Over twenty pages, every one designed and developed to spec. We rewrote the copy, restructured the page hierarchy, designed reusable templates for blog posts, SEO pages, and programmatic SEO pages so the site can scale without losing the brand. Mobile responsive throughout.
We also built two free tools as part of the site: a GDPR cookie banner designer and a cookie checker. Both function as standalone utilities and lead generation surfaces.
Product
The most ambitious part of the engagement. When we first showed the existing product to our developers, they were surprised it had users at all.
before / after
The product was buried under bad UX. Every action took more clicks than it should have, and the most important features were hidden in places no one would think to look. One example: users landed on the dashboard, picked a company, waited for a slow load, and ended up on a screen showing only a few action items. The rest of the product lived behind a "company settings" icon that opened the entire app inside a modal. Most users never found half the features.
That was one example. The same kind of friction ran through the whole product. We redesigned every flow from scratch with the same principle: fewer clicks, familiar UX patterns, and the right thing visible by default.
We rebuilt the navigation from the ground up. Company selection now happens once at first login and is remembered. Users switch between companies in a persistent sidebar visible on every screen. The sidebar holds every tab in the app, grouped by logic that matches how users actually work. Company-specific options now live under settings, where they belong.
The rest of the product followed the same logic. Tooltips where actions need explaining. Save prompts that catch unsaved work before it's lost. A clean UI built directly on the new brand system.
The development work matched the design. We rewrote the entire frontend in Next.js. The code is best-in-class and easy for any developer to pick up. We set up caching properly, which made the product significantly faster than the old one. And we wrote proper guides for AI agents, so the team can vibecode new features without breaking the system.
Customer Portal
ComplyDog helps companies generate and share proof that they're GDPR compliant. The portal is where that proof lives. Each ComplyDog customer gets a portal hosted on their own domain, like gdpr.bento.com, that they share with prospects, auditors, or anyone asking about compliance.
before / after
The portal pulls data from the customer's ComplyDog dashboard. Update a checklist in the dashboard, and the portal reflects it.
The portal is brandable. Each ComplyDog customer can apply their own colors and identity so it feels like part of their site. We rebuilt the layout, designed a strong neutral default for customers who don't customize, and structured the system around brand variables so the portal carries each customer's identity without losing the underlying quality.
Closing
ComplyDog now has a brand, a website, a product, and a customer-facing portal that all read as one platform. The repositioning works because the design supports it across every surface a buyer, customer, or prospect encounters.
