bullflow

Bullflow is a retail trading platform. Unusual options scanner, real-time trade alerts, native mobile app. The product was good. The website was not.

Their old site was holding back the rest of the business. Generic dashboard screenshots. Emojis. Dated mockup frames. A mobile app barely mentioned even though it was one of their biggest differentiators.

We took on the website, the copy, and the React development.

before / after

beforeafter

beforeafter

Beyond the design issues, the old site had real strategic problems. The mobile app was buried. Testimonials were on the page but poorly placed and easy to miss. Features were explained with dashboard images that didn't actually show the features. No social proof anywhere near the hero, so the first impression carried no credibility.

The redesign started by naming what the site needed to do. Sell the product against cheaper, easier, more mobile-first competition. Surface the mobile app. Make every feature legible without making the visitor read a dashboard.

A full website redesign for both the landing page and the pricing page. Full dark mode, matching the product itself and the fintech category around it.

We wrote the copy from the ground up. New structure, new hero, new framing for every section. The hero now leads with the product's actual edge instead of a generic trading promise. Directly under the hero we placed Trustpilot reviews, so the first impression carries credibility before the visitor even scrolls.

Every feature got its own custom visual. The old site used screenshots of the dashboard repeated across the page. The new site uses targeted illustrations that simplify each feature into one image. The mobile app appears as a real mockup throughout, finally getting the visibility it deserves.

Testimonials got the same treatment. Bullflow had real social proof from customers on Twitter, but it wasn't doing any work on the old site. We rebuilt the testimonials as real UI components with a link back to the original tweet, so anyone skeptical can verify them in one click.

The pricing page carries the same system as the landing page. Same dark mode, same illustrations, same typography. One continuous experience from first scroll to checkout.

We built the site in React, matching the stack the rest of the product runs on. Clean code, easy for the team to maintain, easy to extend when new features get added.

A website that surfaces the mobile app, makes every feature legible, and gives the trust signals room to do their job. Built for a category where cheaper, faster, and easier to use is the actual edge.